Instagram wants you to post more stories, so they prioritize accounts that do. They will be shown to users that may be interested in your brand. Instagram Stories are not limited to your followers alone. Here are some reasons why you should consider using Instagram Story videos for your business: How To Use Instagram For Business in 2019: Tools and Tips for Marketers How can a business like yours benefit from Instagram Stories to grow user engagement? There’s one thing you might want to start doing, if not already - video. This is an audience a business simply can’t afford to ignore! As of November 2017, Instagram Stories had over 300 million daily users. Why Instagram Story Video?Įver since it was rolled out, the Instagram Story video feature has been wildly popular among the platform users. It has quickly become a vital part of the social media marketing strategies of businesses that want to reach new audiences with video, the most engaging type of content.
Brands have also taken advantage of Instagram Story videos as a more interactive extension of their Instagram Feed. Instagram Story videos let you share video snippets of moments in your day with your followers. Reels is its latest addition to the platform in 2020, and it offers more ways to create and share your Instagram Story video. It introduced Instagram Stories in 2016 to compete with Snapchat – which it once tried to buy by the way. For a global platform with over 500 million daily active users, Instagram sure knows how to keep its user engaged and entertained.
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